When you invest in FishWise, you are helping to promote the health and recovery of ocean ecosystems through environmentally and socially responsible business practices and market-based tools for the seafood industry.
Your gift supports FishWise in our work locally, nationally and globally to incubate and pilot environment and human rights tools and strategies for application in the real world. Science-based, data-driven, and entrepreneurial, we are creating a space for novel solutions to flourish.


In addition to the modest program fees FishWise receives from our committed industry partners, we rely on individual donor gifts and foundation grants to allow us to be nimble and timely in our focus on emerging topics and out-of-the-box solutions.

We invite you to be a part of this important work through choosing the method below that best reflects your intentions.

Individual Donation

Your gift provides us with the resources to continue our work in seafood sustainability. A monthly recurring pledge is also a great option, allowing you to spread your gift over time and ensuring ongoing support for our organization.


Donate online today. (A PayPal account is not required to complete the transaction via this portal.)

To Donate by check, mail your gift payable to:

FishWise, PO Box 233, Santa Cruz, CA  95061-0233

Employer Matching Gift Program

An Employer Matching Program is a corporate giving program that allows the employer to match your gift. This allows you as an employee a say in where your employer directs its philanthropy. Many companies match dollar for dollar!

Check with your human resources department to learn more.

Amazon Smile

Please support FishWise by starting your shopping at There is NO additional cost to you. Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice.

You Shop. Amazon Gives.

Legacy Donation

Legacy donors choose to donate for many reasons: some have supported FishWise throughout their lifetime and want to continue that support, while others may wish to memorialize a friend or loved one in a way that will last. Whatever your reason, you may be assured that your legacy gift will make our community a better place into the future. Please consider making a legacy gift by including FishWise in your will or trust. Your planned gift will keep on giving for generations to come. Contact Lara Kilpatrick, FishWise’ Advancement Director at (831) 427-1707 x135 to discuss this option.

Gifts of Stock or Property

To arrange bequests or make a gift of stock or property, please call (831) 427-1707 x135 or e-mail Lara Kilpatrick, FishWise’ Advancement Director at

FishWise (aka Sustainable Fishery Advocates) is a 501(c)(3) nonprofit organization. All gifts are tax deductible to the extent allowed by law. FishWise’s tax identification number is: 57-1169538.