Program Overview

FishWise blends credible scientific research with business analysis and industry relationships to deliver measurable environmental and financial gains. Through innovative approaches FishWise creates comprehensive, transparent seafood sustainability programs that bolster sales and set our partners apart from the competition. These programs respond to the unique needs of seafood businesses through customization for their audience, competitive landscape, location, and distribution network. We demonstrate our strict ethical standards by operating with a high level of transparency, and we never compromise the trust we build. Just as important, our partners make clear and credible improvements in seafood sustainability. This technique has improved consumer confidence, customer loyalty, and seafood sales by an average of 10%.

FishWise Services

FishWise offers dynamic partnerships to all players in the seafood supply chain:

• Seafood retailers: The FishWise retailer program increases retailers' bottom line and gives consumers the confidence they need.
• Seafood distributors: By taking advantage of FishWise’s science and networking expertise, the FishWise distributor program raises revenues and expands market share.
• Seafood producers: FishWise works with producers to improve production methods, build credibility, and generate increased sales through access to new markets. Progressive producers can stake their claim as an industry leaders through the FishWise producer program.

Benefits of Sustainability

Why become more sustainable? FishWise offers an excellent way to improve customer loyalty and increase revenues by creating a business that customers trust as socially responsible and environmentally aware.

It’s good for business.

• Has increased overall sales by an average of 10%
• Bolsters short-term revenues by attracting savvy consumers
• Ensures long-term revenues by protecting and conserving our resource supply
• Credibly reinforces company commitments to corporate social responsibility
• Revitalizes consumer confidence at the seafood counter

It’s good for the environment.

• Helps to protect our oceans and ailing fisheries by shifting demand from unsustainable, and towards sustainable seafood
• Rewards businesses within the industry that are running “green” operations, creating incentives for environmental stewardship
• Promotes sustainable seafood in the public arena, increasing awareness of, and concern about, threats to the marine environment
• Helps reduce the carbon footprint throughout the seafood supply chain by favoring local producers

It’s good for the community.

• Rewards the fishermen and local producers that act as stewards of our natural resources
• Protects the economic viability of our ports and fishing communities
• Transforms your retail store into the “go-to” for community members looking for sustainable options
• Transforms your seafood business into the “go-to” for community-based buyers looking for sustainable options
• Helps to educate the consumer public and enables them to make informed choices

Capitalize on these benefits by contacting FishWise now: Contact us