FishWise Delivers Results

FishWise responds to the unique needs of seafood businesses by developing approaches customized for their market audience, competitive landscape, location, and distribution network. We offer ethical integrity while never compromising the trust we build together. You will find that our easy-to-use program offerings increase your customer base and their loyalty, resulting in increased seafood sales.

Here are some examples of the work we’ve done with retailers, distributors, and producers.

Work Sample 1: Retail Membership, Nugget Markets

Nugget Markets, a nine-store supermarket chain in the greater Sacramento, CA area, has been a FishWise member retailer since 2006. Nugget was recently recognized as being in the top 10 of Fortune Magazine’s Top 100 Places To Work, and as one of three Outstanding Markets in the Nation by Progressive Grocer. In order to help Nugget better demonstrate their commitment to both sustainability and outstanding quality in their seafood department, FishWise has:

• Assessed and color-coded their entire seafood inventory according to sustainability criteria resulting in a shift of consumer choices from red to green products, while increasing overall sales.
• Aided in sourcing a greater variety of sustainable seafood products at affordable price points.
• Facilitated staff training and provided point-of-sale informational material to ensure customer engagement in, and understanding of, sustainable seafood, resulting in increased loyalty.
• Promoted Nugget’s achievements in their commitment to sustainable seafood, resulting in national recognition as a Green Seafood Retailer by Greenpeace.

“FishWise is a well-run program, tailored to our needs. We work with them to maintain strong sales, while also doing our part as a company to ensure there will be fish to sell in the future.”
– Angel Nolasco, Director of Meat and Seafood, Nugget Markets.

Work Sample 2: Distributor Partnership, Central Coast Seafood

Central Coast Seafood, based out of Atascadero, CA, is one of the most rapidly growing seafood distributors in California. The owner, Giovanni Comin, is dedicated to conserving not just our marine resources, but the livelihoods of the fishing communities in Central California as well. FishWise has partnered with Central Coast Seafood to create a unique and dynamic relationship that has earned Central Coast increased revenues, new market share, and admiration from both the industry and the environmental community.

To promote Central Coast, FishWise has:

• Helped Central Coast seafood to eliminate many unsustainable products and transition to a more environmentally friendly inventory.
• Increased Central Coast’s overall profits through media support and retailer introduction.
• Provided strong science to allow for higher degrees of transparency in the chain of custody.
• Developed long-term “Road Maps” that help Central Coast wean itself off of unsustainable products which replacing them with profitable, sustainable items.
• Advertised Central Coast’s efforts in the media, among other NGOs, and in industry publications, earning the company top honors as a sustainable distributor in Seafood Business Magazine.

“Central Coast Seafood has long been a supporter of sustainable seafood and responsible environmental business practices. Being actively involved in the fisheries reform project that has taken place in Morro Bay, we’ve had firsthand experience in the need for responsible fisheries management to ensure the health and longevity of our local fish for generations to come. To broaden our company focus beyond local product to our entire product line, it became quickly apparent that we’d be best served to enlist additional outside expertise to ensure a transition that was both effective and accurate. Accessibility and willingness to educate were important factors as well. To that end we found that FishWise was best equipped as an experienced industry insider to help deal with the complexity and ever-changing status of both wild caught and farm raised products. Our partnership with FishWise has been key in developing a sustainability program based on honesty and integrity; one that our customers look for and understand, and that helps Central Coast Seafood access new markets for increased revenues.”
– Giovanni Comin, President, Central Coast Seafood

Work Sample 3: Producer Partnership, Australis Aquaculture, Ltd.

Australis Aquaculture, Ltd. of Turner Falls, MA, is an award-winning provider of delicious, healthy, sustainable seafood marketed under the banner of The Better Fish® - Better Tasting, Better For You, Better For Our Environment. Australis spearheaded the introduction of Barramundi in North America and has proudly seen it grow from a favorite in Australia into an international culinary trend. Due to the company’s innovative closed containment aquaculture methods, environmental and social awareness, and unwavering commitment to sustainability, FishWise is proud to support Australis Aquaculture and to recommend their products to all interested retailers.

In support of the laudable efforts being made by the Australis team, FishWise has:

• Featured Australis and Australis products in FishWise outreach materials.
• Introduced Australis fish to FishWise partner retailers and other merchants that value the quality and sustainability of their seafood.
• Facilitated the adoption of Australis Barramundi by the chefs at San Francisco’s Tataki Sushi and Sake Bar, a FishWise partner and the world’s first sustainable sushi restaurant.

“Australis Aquaculture is committed to sustainable practices in all aspects of our operations and we’re proud to support FishWise. Our partnership is ideal because FishWise has introduced and promoted our barramundi to retailers and distributors who share our commitment for sustainable seafood. They’ve helped us connect with marine conservation organizations like the Monterey Bay Aquarium, Environmental Defense Fund, and others who promote the importance of responsible fishing practices to their constituents. By partnering with FishWise, we can help educate consumers that delicious, healthy and responsibly raised seafood - like Australis Barramundi - is not only available but the right seafood choice to make.”
– Carol Devine, Vice President of Marketing and Strategic Development, Australis Aquaculture Ltd.