Strategic Communication

Choosing when and how to communicate requires strategic decisions given the varied and often sensitive audiences of seafood media. FishWise helps companies navigate these waters with:

  • Corporate Social Responsibility (CSR) reporting for transparent communications
  • Communicating public announcements and program milestones to the press, stakeholders, company executives and seafood industry

Strategic communication about a partner’s sustainable and traceable seafood policy and progress toward goals is important for transparency, improving public image and brand recognition.

For examples, please view Safeway’s CSR video and Nugget Markets’ outreach video.