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FishWise at Surf Market’s 5th Annual Sustainable Seafood Festival

Created on Tuesday, 30 May 2017

In honor of Earth Day on April 22nd, FishWise was grateful to be able to participate once again in Surf Market’s Sustainable Seafood Festival. This was the 5th annual festival for Surf Market, hosted at their charming store in picturesque Gualala. Pronounced “wa-LA-la” and just a daytrip north of San Francisco, this small town is situated on the Sonoma Mendocino Coast and is home to jazz festivals, migrating whales, and numerous resident artists and craftspeople.

FishWise project managers Meg Songer and Traci Linder enjoyed an afternoon fielding many considerate questions regarding sustainable seafood, teaching children about seafood through interactive activities, and inviting passersby to play FishWise’s educationally-themed beanbag toss game ‘cornhole.’ This year, Jennifer Bushman, spokesperson for Verlasso salmon, led a few entertaining and informative cooking demonstrations on how to properly prepare responsibly sourced seafood dishes. FishWisers were even invited by Surf Market’s gracious owner and hosts Steve, Kelly, and Caroline to post-festival celebrations at nearby St. Orres. As always, FishWise is eagerly anticipating our next collaboration with Surf Market.

Since 2006, Surf Market has partnered with FishWise to provide educational materials and sustainable seafood options to their customers. This partnership has allowed Surf Market to strengthen its commitment to sustainability and ocean conservation. The retailer’s annual Sustainable Seafood Festival helps to engage and educate the local community about sustainable seafood options.